Blogs are a great way to get involved in the world of affiliate marketing. They’re simple to set up, very attractive aesthetically and comfortably easy to navigate. Of course, the need for text that inspires readers when it comes to these types of sites is very much limited. The main reason for having additional blocks of words on a blog is to show the search engine what your content is all about.

The general rule of thumb for blogging is to provide the user with plenty of eye candy in the form of pictures or videos and give the search engine a reasonable block of text to get an idea of what you’re promoting. The text work really isn’t something that your reader is going to go through – although it’s still important to have proper, grammatically correct text there. Search engines don’t like foul play, and if they suspect something is going on, you can bet your bottom dollar that they will be more than willing to blacklist any sites that they believe you own. Trust me – getting your blog empire in the sin bin is a very easy task. As for getting it out? Good luck, you’re on your own.

The text you should be using for your blog posts can be anywhere from 50 to 200 words long, although most people stick to the 100 word mark as it has been tried and tested many times by a large number of webmasters. You may read on several sites that the magic number of 800 words is something Yahoo loves, although I’m sure a lot of your readers will not enjoy scrolling past endless masses of text to see the next entry. The key to blog posts is to make them small enough so they don’t inconvenience someone who isn’t interested in reading them, but large enough to convince the search engine that it’s entirely relevant to the content you’ve produced.

Keyword density is an interesting subject when it comes to small pieces of text and their optimal weight in terms of SEO. You should always try to maintain a keyword saturation of about 1% to 3% and ensure you use enough synonyms for search engines to verify legitimacy. The ultimate solution to any text question is simple: be completely natural. Two or three posts containing 1 keyword is fine and isn’t going to break your site, whereas 100 posts that have equal weight across four to five popular keywords is going to signal your shiny new blog as being potentially dodgy.

While a lot of SEO techniques and tricks are used to collect traffic, the ultimate reason for all of that work is to convert your faithful search engine porn addicts into paying customers. I’d hazard a guess that 95% of SE hits that convert into clicks are actually taken to a site that isn’t directly set up for them to join and naturally, there’s not much point in having a smut hub if you’re not pointing it in the direction of an affiliated paysite.

Of course, once someone has searched for a term, clicked on a website where he expects to find content of that nature and then further clicks on an image advertisement that he likes the look of, you’ve done 90% of the work. Your potential client has taken the bait and is weighing up whether he should or should not join your site. Of course, you’re going to want to litter the page with plenty of pictures to get his juices flowing, although text work is essential in the process of both delivering authenticity and reinforcing points that should turn your average surfer to his wallet. After all, you’re trying to tell this person that joining your site is the best thing he could ever do, so what sort of techniques and tricks can you employ to ensure the best possible reflection of your site in limited words?

The answer lies with delivering text that takes advantage of positive language. Positive language is not a hard concept, because anyone who takes the time to think about it will realize that words such as ‘exclusive’ and ‘fresh’ far outdo ‘nowhere else’ and ‘not old’ when it comes to selling potential. People want to feel as if they’re being given something that they won’t find anywhere else – no one likes the idea of spending cash on a product when they feel as if they’re being short changed and honestly, when it comes to adult entertainment, there’s a plethora of different sites out there that are able to provide exactly what you’re giving (and then some).

Try it for yourself and see – you’ll find that bad text work and language that doesn’t evoke emotion will certainly reduce the conversion ratio on your site. People need to feel as they’re buying into something innovative, and what better way is there to do that than by using words that attack a person’s mind and deliver a clear message of “this isn’t something I should miss”.

One of the hardest learning curves you have to conquer as an adult copywriter is knowing what to include in a review and what to leave out. The reason for this is clear; reviews aren’t supposed to be long pieces of text containing every piece of information you can find. Keeping reviews reasonably short is actually beneficial to all parties involved – firstly, the writer should prefer it because he doesn’t have to dig deep into a site to get lots of information that isn’t really important. This obviously helps the client as he’s getting more reviews to fill his site up with and naturally, the content is coming at a considerably higher rate. The reader also gets a lot out of it – no one wants to sit and go through an entire essay covering a porn site.

Most reviews tend to be somewhere between 400 and 600 words long. This gives the reader about 2 to 3 minutes of information to go through and obviously, you want to get as much interesting information in as possible. If the review is requested without a set format, it’s usually a good idea to give a small introduction to the niche and perhaps a few keywords to help the search engines along in your opening block of text. The second paragraph should cover the site itself, be sure to mention any additional features (wallpapers, webcam shows, diaries, forums, etc.) here and definitely comment on the site’s layout and navigation options. It’s also a good idea to state how often the site updates, although you might want to leave that information out if it’s not selling the site.

Your second from last paragraph should cover everything to do with the content. Talk about the numbers of videos/pictures and how easy they are to access. 90% of the sites will have flash streaming and multiple download options, although it’s still good practice to mention this as first time readers might not know what’s typically inside porn hubs.

As a quick reference, be sure to go over:

• The niche(s) covered in the media.
• Site accessibility in terms of navigation and design.
• How often new content is added.
• Bonuses (forums, webcam shows, wallpapers, sites, etc.).
• Content formats and resolutions.
• Any DRM and/or download restrictions.

The conclusion is definitely the most important element of any review. Point out the real positives you covered in the previous paragraphs and use this to justify why you believe joining the site is a good idea. You may want to mention some small negative points to give some validity to your opinion, but always make sure on the flipside of the sentence you mention a positive or point out why it isn’t that much of a problem. The final line should be something the site you’re reviewing could quote you on – a good example would be:

‘PornSite.com delivers lengthy videos, amazing HD quality, gorgeous babes and deep archives that will keep you in porn for years to come.’

A bad example would be:

‘As you can see from the points I previously mentioned, PornSite.com has some positives and negatives.’

Be convincing, be (semi)-honest and above all, deliver something that’s worth taking a look at.

The word ‘article’ can cover an extensive amount of different texts – although there are always a few small things you can do when writing anything to ensure more trust from the audience and generally give your reader a better experience. The number one problem most people make when writing anything is to make the text unreadable and unimaginative; you have to ensure that what you’re writing is easy to read, simple to understand and above all, interesting enough to force the reader to continue on to your next paragraph.

Hopefully you’ve made it this far, as I’ve now demonstrated that it’s relatively easy to format your text in a way that demands further reading. Of course, now you’re hooked – you want to read on and find out what the secret to appealing text is. It’s actually surprisingly simple; write down what you’re thinking. I’m not a psychologist and I’ve done absolutely no research into what I’m about to say, but I receive very little critique on my work where I adopt this idea and I’m sure you’ll agree that it actually makes sense.

Text is something that we read on a day-to-day basis and to a lesser extent, create. Of course, written language is just a simulation of actual speech – something that I’m sure a lot of you are all masters of. In fact, writing should be an attractive and fulfilling activity for anyone who can verbally communicate well. We all manage to create sentences out of thin air without any hesitation or conscious thought when we’re talking in real life – yet it’s incredibly rare to make mistakes or misrepresent what we actually mean during this time. Of course, this is because every ‘um’ and ‘ar’ you made as a child added to your communicational skills. Because of this, I think it’s incredibly important to take the first sentence that comes into your head and get it down as soon as possible. Plus, you have the added advantage of being able to edit anything later on and proof read for any errors or inconsistencies in your work (something I’m sure a lot of politicians would like featured in real life).

To summarize in a few words, everyone communicates verbally with others every single day of the week and over the years and years that we’ve done this, our minds have completely mastered the ability to communicate effectively. If you spend several minutes considering every element of what you write, you remove that smooth, simple style of wording that we are all used to hearing and saying. Of course, adapt and change what you’re writing wherever it’s needed, but avoid completely ruining an article by consciously mangling words and ideas together that simply don’t flow.

While a lot of webmasters might be clued up on search engine optimization, there’s always the possibility that you won’t be exactly sure on how to get the most out of the text you’ve outsourced. Today, we’re going to take a look at the positive and negative things you can do to written content that could mean all of the difference between getting number one for a relevant term and being penalized by every search engine out there.

Let’s first consider the negative usage of text that could definitely bring your site down in rankings. As a rule of thumb, no matter what web page you’re optimizing for, never keep your text hidden from surfers. Some people make the mistake of hiding lots of keyword rich content on their site and it really doesn’t do you any favors if a spider finds that content to be unreadable by a normal surfer. Remember that SEO isn’t something that is being encouraged by engines – it’s merely a tool that someone can use to better adapt their site to have elements and characteristics that certain search providers like. Examples of hiding texts include changing its color to match the background and setting the font size to 0.

It’s also a good idea to avoid cramming too much written content onto one page, although it’s great practice to have at least some substance there for an engine to pick up on. You’ll find the internet is full of different optimization numbers and it’s something that really does trouble a webmaster when it comes to SEO. The real key to the right amount of words is to simply use enough to get your point across. Search engine optimization is all about optimizing your site for engines and obviously, engines want relevant, important and accurate results for their readers. Word count isn’t something that will make or break your ranking, but a ballpark to work with is between 300 to 1,000 words.

Now that the negative stuff is out of the way, we shall consider some positive things you can do with text to make it better for your website. One of the biggest problems I see on the net is the lack of organization on a page with respect to its text. While this isn’t exactly an SEO matter, it’s good practice to have no more than 20 words on a line. The reason for this is simply readability; it’s hard for the human eye to flow sentences accurately if it has to stretch back and forth between the end of one line and the beginning of another. The best place to see evidence for this is in newspapers – the editors obviously understand what’s best for the paper and as you can see, they add pictures and edit locations of text to keep lines very short across every page.

In terms of SEO, one should keep a reasonable font size and color that are at negative ends of the spectrum (as to avoid a search engine thinking you’re hiding text). One practice that some SEO gurus swear by is writing certain words or lines in bold. This is a siren to a search engine and it tells it that you’re trying to emphasize that part of the text. Of course, having entire paragraphs in this style doesn’t really do much for you, although a sentence at the end of a piece of text is definitely a good location to put in bold (and a few keywords throughout will not do any harm).

The top and the bottom of using text for SEO is simple – be natural. Search engines are not there for you to manipulate and abuse, they want to serve relevant results that will make the user come back to them. I mean really, it’s all well and good being ranked #1 for “dating”, but if the search engine that it’s on is only used a few times a day, what’s the point? The best thing to do for search engine optimization when it comes to text is to use it as organically as you can. Sure – provide lengthy pieces of text and emphasize important areas, but don’t risk it all on shady practices that could really damage your site and its SERPs.

As part of the process of a search engine taking a look at your site, it performs a transformation of the text from how it appears on a web page to something referred to as search engine ‘representational text’. The process of a search engine actually transforming your written content to something to aid understanding of what a site is about is actually rather complex. The whole process is done in three main stages named ‘tokenization’, ‘filtration’ and ‘stemming, with each having its own important process attached that can actually have quite a profound affect on how you choose to set up your site and indeed create the text for it.

So what do these terms actually mean? Well, let’s start at the beginning and take a look at tokenization. To put it simply, this process completely takes all of the written document text on a page and crams it together. For this process, search engines completely ignore any stylization you have and basically lumber all the characters in one group. During this time, the robots strip any formatting such as full stops, capital letters and other types of text manipulation that don’t aid its computation.

Once tokenization has taken place, the filtration step of the conversion is next in line. This is probably the most important step that influences how a content writer creates text. Basically, filtration is the process of removing common words that don’t help the search engine in any way. By common words, I’m talking about ‘the’, ‘and’, ‘then’, ‘do’, etc. As you can probably guess, these are completely irrelevant to a search engine as it’s only looking for words that are good indicators of a site’s written content. Naturally, what you’re left with is a list of words that are, in 99% of cases, completely related to the block of text you’ve created.

The last step a search engine takes toward converting your content is to stem it. To put it simply, stemming is the process of removing suffixes (examples: -es, -ness, -ing, etc.) and other types of word manipulations to give clear cut keywords. So to recap, let’s take a look at a practical example to better give you an idea of what goes on:

Original text: “There are many different types of boxes in the world. Some people like to put a box over their heads when they are boxing with fellow boxers.”

Tokenization: “there are many different types of boxes in the world some people like to put a box over their heads when they are boxing with fellow boxers”

Filtration: “types boxes world people box heads boxing fellow boxers”

Stemming: “type box world people box head box fellow box”

As you can see, search engines strip quite a large amount of what you write in order to see exactly what your content is about. More often than not, people will completely ignore this system of search engine text transformation and make the mistake of stuffing too many like keywords together that will, inventively, make your text appear quite spammy and thus, threaten the creditability and legitimacy of your content.

As we all know, there are hundreds of different factors that Google looks at both on and off your site to determine how relevant it is to a certain search phrase. One interesting idea that is very hard to actually test and prove is the readability of a piece of text and its relation to search engine ranking. As many SEO gurus have pointed out, it just makes sense that Google and other leading search engines would include this process in their crawling as a tool of both checking validity and determining if the text is appropriate for a search audience.

So what are readability tests? Well, there are plenty of them out there and they all work on the same principle. Basically, they take a look at two main characteristics, namely how long sentences are and the average number of syllables per word. From this, they calculate a number that should reflect, on a certain scale, how hard reading your text actually is. While this may sound complicated at first, the whole idea is rather simple and can dramatically influence what you ask of a writer and indeed, critique how he actually creates relevant text.

The most common document readability analysis tool used today is the Flesch-Kincaid readability test. There are actually two tests that go by this name though Flesch Reading Ease is used more often than the Grade Level analysis as the latter is only really applicable when you’re creating educational texts for students. The Flesch Reading Ease test gives a score between 0 and 100 with 90-100 being understandable by 11 year olds, 60-70 being understandable by 13 year olds and the low scoring 0-30 being the bracket used for readability within higher education and university graduates.

Naturally, if you want text created for a site that is selling advanced English lessons, a higher readability score is going to be attractive both to a search engine and a reader. Though on the flip side, you definitely want a 90+ readability score for a piece of text that you might want to put on the homepage of a kid’s game community.

Even if reading ease isn’t a factor used by search engines (which I would contend) it’s still important for a copywriter to understand the exact demographic you’re attacking as to help them aim for a better piece of text that is easily understandable by your target audience. This alone should be enough for any outsourcing webmaster to understand the power of natural, unique and flowing content with relation to target audiences and indeed, the possible implications that it has on SEO.

When it comes to creating unique content for clients, one of the biggest problems a writer can face is a lack of communication between him and the person he’s wordsmithing for. Before you actively seek a relationship with a writer, it would be good practice to jot down ideas and generally start working up an accurate picture of what it is you actually want. For instance, you might want the first sentence to contain a certain idea and the last sentence to cover another, you might want a certain level of sophistication to your content or indeed, an over simplification if you feel that’s going to be better for your target readers. It would also be wise to tell your outsourced writer exactly what it is you need and perhaps where it’s going to be put on net, because when you say ‘do anything’ and then ask for changes to be made later, it’s a waste of both your time and his as issues that might come up could have been addressed much earlier.

Of course, if the text you receive back contains a certain passage of information you’re not comfortable with, by all means ask him to remove it. The problem that really takes a lot out of a writer is giving very vague instructions when you want something corrected. Avoid saying things like “make it more interesting” or “change the theme of the text”, this really doesn’t help someone who works as a content producer because you’re not actually addressing what you don’t like about it.

Of course, this isn’t an attempt to say that you should do all of the work on behalf of your writer, but you have to expect anything when you give a vague idea and don’t really elaborate on what it is you actually want.

You’ll find that almost everyone in the copywriting sector of online services will be more than willing to adapt and rewrite certain parts of your text if you’re absolutely clear on what you want. The problem comes when you ask a writer to reword something over and over without really giving much direction on what you do/don’t like. To conclude, let’s take a look at a few things you might want to look at and comment on:

  • Does the text flow in terms of readability? (Read it out loud)
  • Are convincing words used enough? (New, revolutionary, unlimited, etc.)
  • Are the keywords you’re aiming for scattered and plentiful?
  • Does the conclusion wrap the text up nicely?
  • Is the language used professional/simple enough for your demographic
  • Is there anything that your readers might not like about it? (Terms such as God, hell, damn, etc.)

To better understand how you write for a reader, you should definitely take the time to look at how you personally take in ideas and what it is you actually read and hear while online. For example, let’s consider some popular ways of exchanging information; we have Youtube videos, blog posts, personal messages from MSN/ICQ, Facebook updates, emails, message board posts, IRC chats, social networking links and in reality, that’s just the tip of the iceberg. Now you might find the idea of analyzing all of these various media types for a common language feature in all of them quite a silly idea, but when you consider the fact that in 99% of these situations, first-person language and syntax is used, you’ll probably see what I’m talking about.

We absorb so much of what we think, feel and believe from others because that’s the way we learn in a vast majority of our lives. Because of this, we put more weight into believing something written in this context because it gives a personal element to the transaction of information. It’s almost as if you’re personally there and telling them face to face and as social creatures, we associate this type of language with legitimacy and honesty because you have no reason to suspect that they are not telling the truth.

The art of persuasion simply lies in the perfection of first-person language. If you go to a site with the sole intention of reading a porn review then you want to know from another human being if that site is worth joining. Similarly, if you go to a site to read about the latest muscle builder or fat burner, you want someone to talk you through it and convince you into buying such a product. Do you ever wonder why all of those get rich quick schemes and penis enlargement pages are conducted from the point of view of an ordinary person? I hope that after reading this article you’ll see that this method is used for one simple reason: it works.

Actually convincing someone to join a porn site, buy a pill or download a piece of proprietary software lies in your ability to convince them that it’s worth doing. The real key to success is in honesty or, in some cases, at least giving the illusion of honesty. If you want to convert and make cash then do yourself a favor and learn the art of first-person writing – there has never been a better time to exploit the power of persuasive language; affiliate marketing really is the ultimate place for first-person text.

There are plenty of reasons why you might actively outsource some SEO work to writers who are experienced in the industry. In this article, I’m going to cover some of the more interesting and alternative ways in which you might contact and indeed work alongside a wordsmith in a bid to gain that extra SEO advantage. I’m assuming you’re familiar with how article writing affects SEO, but I think there’s a large ignorance of how important alternative text work is on your website and indeed, off it.

The world of SEO is amazing. There are so many schools of thought, ideas, personal opinions and mysteries surrounding it that more often than not, I can’t help but think that Google actively encourages the debate to get ideas for how they can actually improve their search engine. That aside, there’s no doubt in anyone’s opinion that words play a huge role in search engine optimization because really, how else would Google know what your site was about if you didn’t tell it?

The ‘alternative’ text creation I’m talking about is the keyword cramming, character limiting, SEO impacting language you use on your site. We’re talking everything from meta tags and page titles to website descriptions and anchor texts; these are the places where Google separates the men from the boys.

So you’re probably thinking something like “what on Earth does this have to do with a writer? They’re only good for big pieces of work, I can do all of that other stuff myself!” I personally think that the experience of a writer can’t be beaten when it comes to areas such as this. You’ll find that those writers who claim to be good at SEO have probably spent a good amount of time learning the ins and outs of proper text creation for search engines. On top of that, they can format texts in a smaller and more streamlined fashion which, when it comes to limits as small as 60 characters, really helps.

I think the big thing that makes a professional SEO writer attractive is the sheer breadth of his vocabulary. Their amazing use of synonyms (words that can be used as other words) is terrific and something that search engines really look for to validate a site from those that are simply attacking one keyword constantly. Sure, you might get some results with optimizing your site by hand, but if you want premium keywords, dozens of quality anchor texts and top notch meta descriptions, it might be an idea to contact a professional.